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Festivals & demand2 min read

Selling chicken at Christmas in Côte d'Ivoire: preparing your flock on time

At Christmas, the demand for chicken skyrockets and hatcheries are fully booked. Count down, pre-order 3 to 4 weeks in advance: the NEXTEKCI method.

Selling chicken at Christmas in Côte d'Ivoire: preparing your flock on time

Every year-end, the same scenario repeats itself in the Ivorian market: the demand for chicken rises as the Christmas and New Year holidays approach, selling prices firm up… and farmers who have not anticipated watch the train go by. The difference between those who sell at the right time and others is made weeks earlier, at the ordering of the chicks.

The countdown reasoning

The principle is simple: start from the target selling date and count backwards. A chicken is sold at the end of its rearing cycle; therefore, the chicks must be received early enough for the flock to reach the selling weight at the peak time. This rearing period is added to the pre-order period: at NEXTEKCI, reservations are made at least 15 days before departure, and 3 to 4 weeks during peak demand — precisely the case before the holidays. So do not just calculate your cycle: calculate cycle plus pre-order.

Why hatcheries fill up before the holidays

The holiday period is one of those times when availability tightens: all farmers want chicks at the same time, and the departure schedules on Monday and Thursday fill up quickly. This is one of the four factors that influence prices and availability at NEXTEKCI, along with the breed, quantity, and transport. Booking early secures both your place in the schedule and your conditions.

Which breed for the Christmas market?

It all depends on your clientele. The white broiler type Cobb 500 is suitable for short cycles and volume. The red broiler and the barred grey provide firm chicken, type "red chicken", highly sought after for festive meals in the local market. The hybrid offers a compromise. A NEXTEKCI advisor can help you decide based on your market and your poultry house.

Don't forget logistics

Also think about reception: heated chick rearing house before arrival, agreed delivery point, availability on Tuesday or Friday morning depending on your route.

Are you aiming for year-end sales? Do the calculation now and reserve your batch. WhatsApp orders: +225 07 07 72 78 67. Free advice on breed and schedule: +225 05 44 83 27 79.

A question after reading this? The NEXTEKCI team will answer you free of charge on WhatsApp.

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