In a context where meat consumption, and more particularly poultry consumption, is on the rise, it is essential for Ivorian farmers to take these developments into account. In 2025, meat consumption recorded an increase, with particular attention paid to poultry, which continues to attract consumers, especially in meals eaten away from home.
This upward trend in poultry consumption is significant. It reflects a change in consumers' eating habits, who prefer more accessible proteins that are often perceived as healthier. Chicken, in particular, has become a popular choice, which could be attributed to its versatility in cooking and its ability to adapt to various dishes.
For farmers in Côte d'Ivoire, this situation presents interesting opportunities. The increase in demand for poultry may encourage the development of more efficient and sustainable production strategies. It may also mean that it is time to assess and adapt farming practices to meet this growing demand. By optimising breeding methods, improving feed quality, and ensuring the health of the poultry, farmers can not only increase their production but also guarantee a quality product that meets consumer expectations.
It is also crucial to remain attentive to market trends and consumer preferences. For example, the rising popularity of takeaway meals and prepared dishes could influence the types of poultry products to prioritise. Farmers must therefore be ready to diversify their offerings to adapt to these new demands. This may include raising broiler chicks of different breeds or producing organic poultry, which is increasingly attracting health-conscious and environmentally aware consumers.
Another aspect to consider is the importance of distribution. Farmers need to establish partnerships with local distributors to facilitate access to their products. This may also include direct sales to consumers, allowing for better price control and increased profitability.
In conclusion, the increase in poultry consumption in Côte d'Ivoire represents a real opportunity for farmers. By adapting their farming practices and diversifying their offerings, they can not only meet the growing demand but also strengthen their position in the market. The key to success lies in the ability to innovate and adjust to new food trends while ensuring the quality and safety of poultry products.
--- *Source: La France Agricole — summary and analysis by NEXTEKCI.*