A beautiful poultry farm that cannot find buyers at the right time is cash flow that diminishes daily due to feed. Sales preparation begins as soon as you purchase the chicks — not the day before the sale. Here are the habits of poultry farmers who successfully sell their flocks.
Start with the end: who will you sell to?
Before even ordering your chicks, identify your outlets:
- the local market: live sales, direct, as demand arises;
- maquis and restaurants: seek consistency — a reliable supplier is worth their weight in gold;
- resellers and wholesalers: larger volumes, negotiated prices;
- individuals for celebrations: peaks in demand not to be missed;
- your direct network: family, neighbours, religious community, colleagues — often the first order book.
Choose the breed that YOUR market demands
This is one of the key lessons from the NEXTEKCI guide: the breed must match the outlet.
- The coloured broiler — red broiler (the "red chicken"), barred grey (the "black broiler") and hybrid — offers firm meat highly valued in the local market: ideal for live sales and premium chicken;
- The white broiler (Cobb 500 type) targets commercial farming in short cycles and circuits that seek volume.
Listen to your future customers before ordering: they are the ones who vote.
Align your calendar with demand
Sales are a matter of timing. Holiday periods concentrate demand — and at NEXTEKCI, strong demand is felt as soon as the order for chicks is placed: you should pre-order 3 to 4 weeks in advance instead of 15 days. Adjust your calendar: target sale date, rearing duration of your breed, date of chick order.
Build loyalty: the second sale is the easiest
A satisfied customer returns and brings others. Maintain consistency, cleanliness of your stock, and keep your word. The NEXTEKCI slogan applies to all links in the chain: every customer must be a satisfied customer.
Don't stay isolated
Exchange with other farmers in your area, share buyer contacts, pool price information. A connected farmer sells better than an isolated farmer.
Need help choosing the breed suited to your market and aligning your flock calendar? Describe your project on WhatsApp at +225 05 44 83 27 79: the NEXTEKCI advisors know the field and will respond to you for free.