Knowing your markets: markets, restaurants, shops, wholesalers, festivals and calendar
Two farmers sell the same flock, the same week, twenty kilometres apart. The first called a wholesaler the day before and sells everything at the wholesaler's price. The second has six customers who were waiting for him, each for part of the lot, and he sells at his own price. The difference comes neither from the chicken nor from luck: it comes from the second one knowing his markets, their needs, their rhythm and their calendar. This lesson describes the sales channels of Côte d'Ivoire, the calendar of demand peaks, and the method for building, flock after flock, a split that depends on nobody.
13 min read · 5-question quiz at the end
By Abdul Hussein ChoumanFounder of NEXTEKCI · Agnibilékrou hatchery since 2006This lesson is part of Level 12 — From farm to customer: slaughter, eggs, sales. It opens to registered students who have passed the level 11 exam. Levels 1 to 5 and the tracks remain readable by everyone.
- ✓Describe the six sales channels for chicken and eggs in Côte d'Ivoire: what they buy, at what rhythm, with what requirements
- ✓Read the yearly calendar of demand peaks and troughs and deduce the chick ordering dates
- ✓Survey a market with a ten-question sheet and build your sales split
- ✓Choose between live and slaughtered according to the channel, and never depend on one buyer for more than 40%