Building a brand and keeping customers: name, regularity, quality, keeping your word
At the market, a chicken is a chicken, and it is worth the day's price. With the customer who calls you by your name, who knows that your thighs always weigh 230 g and that you deliver on Thursday at 7 am, your chicken is worth your price. This difference has a name: the brand. It is not bought with a logo; it is built with weeks of regularity, correct weighings, dates kept and quick answers, and it is measured with simple figures: how many customers come back, how many recommend you, how many complain. This lesson teaches you to build it and defend it.
12 min read · 5-question quiz at the end
By Abdul Hussein ChoumanFounder of NEXTEKCI · Agnibilékrou hatchery since 2006This lesson is part of Level 12 — From farm to customer: slaughter, eggs, sales. It opens to registered students who have passed the level 11 exam. Levels 1 to 5 and the tracks remain readable by everyone.
- ✓Define what a brand is for a farmer and why it protects from the market price
- ✓Choose a simple name and sign, put them on everything that leaves the farm, and protect them
- ✓Apply the four pillars of loyalty: regularity, constant quality, kept word, service
- ✓Use WhatsApp and the customer book without tiring people, and measure loyalty with three indicators